On November 24th, Mike Durkin, the Managing Content Editor at Fox 9, came to VANTAGE to instruct our class on a lesson on digital news and social media. At Fox 9, Mike oversees daily news content decisions, reporter assignments, and the distribution of news on digital and social media. Throughout his time in class, Mike explained that news is timeliness, currency, proximity, prominence, conflict, consequence, human interest, and oddity. Mike also informed us that to create great content, it must be impactful, inspirational, emotional, visual, and/or shareable. While he taught us key things about news and digital and social media, he closed with the most impactful and informative piece: "If the news is important, it will find you."
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